Online – Perception Within Marketing – Is It Everything?

Perception within marketing is something I would like to differentiate as honey and bee. It is something that crucial and identical to an extent that people always pursuit. Everything that said and done about marketing are thing about transparencies and being honest. That is not what I going to talk about within this entry. It more to the influence of perception in term of gaining trust within marketing agenda.

Human mind state is an engine power up by deeply complex as an organ that fuel up everything that run within our head. In case of giving away such niche impression toward people educational built up for brands and individuals marketing, “Is perception enough to make the contact?”

Perception is all about influence, but does it come in handy for many cases?

Many case study have shown that perception vary from individual point of view (there are vast individuals perception out there). Which mean not every single marketing plan can be execute to different group of viewers. That why there exist thing that we call “target or focus” market which that specific what so call as ‘product’ can be convey to specific group of people. Perception is something we set up toward achieving such goal in term of gaining attentions and attracts viewer to become valuable prospects.

It’s easy to send subtle cues to other people physically or mentally in order to get them to associate certain positive traits in their mind which referred as “the power of suggestion”. This aspect make perception easily manipulated because people are less likely to guard their perception than their beliefs. Understanding this relationship is important when considering the implications of other studies and how those implication apply to marketing effort.

The thought of making such trust on recommendation within people heart are something can’t be neglect. Such recommendation are likely entrust when it comes form friends of relative, especially ones with long-term brand experience more than any other external parties. Well, when you put it that way, it’s not such a surprise, is it?

Veteran communications specialist Shel Holtz does not think it should be shocking, either, and criticizes competing viewpoints that trust is the most important metric in marketing.

“What ever happened to the importance of building awareness?” ask Holtz at his blog.  I may have greater trust in the next cube, but where did he hear about it? And if he heard about it from a trusted friends or family member, they read about it from a source that gets broad distribution. The information has to start somewhere.

To gain trust we must blast it within something that people already entrust their credibility and point of view. A good place to start, it could be argued especially if a marketer has strong organic ranking with specific keywords. Exposure to the brand, with reinforcement along the discovery process. Send a subtle message to a viewers that will sit somewhat idly and relaxed in the perception areas.

If not there, a nice endorsement from someone respected is also a good start, just for those subtle associations people don’t take too seriously but do allow to alter their behavior just slightly, either negative or positively.

This is why branding professional are so careful about the person spreading their message. It’s not as much about perception alone, but it’s an accumulation of association and trust.

People – Human Trust, Simple Answering The Call Case – Curious Wife

TRUST is a very important factor for all relationships. When trust is broken, it is the end of the relationship. Lack of trust leads to suspicion; suspicion generates anger; anger causes enmity and enmity may result in separation.


A telephone operator received a phone call.   She answered, “Public Utilities Board.” There was silence. She   repeated, “PUB.” There was still no answer. When she was going to   cut off the line, she Heard a lady’s voice, “Oh, so this is PUB. Sorry, I got the number from my Husband’s pocket but I do not know whose number it is.”

Without mutual trust, just imagine what will happen to the couple if the telephone operator answered with just “hello” instead of “PUB”. I don’t want to imagine, do you?

Sometimes, terrible thing might occur when people abandoned trust and replace it with anxieties. It does not need big chaos to make a marriage relationship to fall apart.

Let trust each other more – being curious is good but trusting is better.