Online – Perception Within Marketing – Is It Everything?

Perception within marketing is something I would like to differentiate as honey and bee. It is something that crucial and identical to an extent that people always pursuit. Everything that said and done about marketing are thing about transparencies and being honest. That is not what I going to talk about within this entry. It more to the influence of perception in term of gaining trust within marketing agenda.

Human mind state is an engine power up by deeply complex as an organ that fuel up everything that run within our head. In case of giving away such niche impression toward people educational built up for brands and individuals marketing, “Is perception enough to make the contact?”

Perception is all about influence, but does it come in handy for many cases?

Many case study have shown that perception vary from individual point of view (there are vast individuals perception out there). Which mean not every single marketing plan can be execute to different group of viewers. That why there exist thing that we call “target or focus” market which that specific what so call as ‘product’ can be convey to specific group of people. Perception is something we set up toward achieving such goal in term of gaining attentions and attracts viewer to become valuable prospects.

It’s easy to send subtle cues to other people physically or mentally in order to get them to associate certain positive traits in their mind which referred as “the power of suggestion”. This aspect make perception easily manipulated because people are less likely to guard their perception than their beliefs. Understanding this relationship is important when considering the implications of other studies and how those implication apply to marketing effort.

The thought of making such trust on recommendation within people heart are something can’t be neglect. Such recommendation are likely entrust when it comes form friends of relative, especially ones with long-term brand experience more than any other external parties. Well, when you put it that way, it’s not such a surprise, is it?

Veteran communications specialist Shel Holtz does not think it should be shocking, either, and criticizes competing viewpoints that trust is the most important metric in marketing.

“What ever happened to the importance of building awareness?” ask Holtz at his blog.  I may have greater trust in the next cube, but where did he hear about it? And if he heard about it from a trusted friends or family member, they read about it from a source that gets broad distribution. The information has to start somewhere.

To gain trust we must blast it within something that people already entrust their credibility and point of view. A good place to start, it could be argued especially if a marketer has strong organic ranking with specific keywords. Exposure to the brand, with reinforcement along the discovery process. Send a subtle message to a viewers that will sit somewhat idly and relaxed in the perception areas.

If not there, a nice endorsement from someone respected is also a good start, just for those subtle associations people don’t take too seriously but do allow to alter their behavior just slightly, either negative or positively.

This is why branding professional are so careful about the person spreading their message. It’s not as much about perception alone, but it’s an accumulation of association and trust.

Education – Make Use Law Of Attraction.

Many would say that achieving one goal is something hard to reach. They always said that people who had achieve their target and goal have something so called secret. The fact that ‘they’ do is something that common as knowledge among those who know about psychology, which state as cognitive dissonance.

In certain study people might have feel the occurrence but they never realize it because of their self-ignorance. Sit back and let we share it all here.

For an example, you may have noticed that if you change anything in your life, you start to notice that there are many more of them on the “road”. This phenomenon happens due to how our mind filters information that going through our self-awareness all the time. Our senses only notice the things that come through the filters ans those thing that interest us and it works at our unconscious level.

So, what is the next step?

All we have to do to use ‘the’ feature of this mind state, is with changing on things that we wish to notice within our unconscious mind state. This is amazingly easy thing to do. There are many methods that will do, but which ever you choose to use, please be careful on what you wish for because it will come true – if you work it right.

There are several pattern of ways, but let us focus with just only two.

Making mind map pattern note about things that you would like to do or have during period of time term. Put down anything that you want to happen however impossible base on your current state. Use this as basis for developing the ideas and double check everything with run through the goal setting process for each one. Make define and firm but never too precise (its a lot easier to achieve some goal that set to achieve rather being specific). Like wise, I want to have a BMW’s 3 series car – rather than ‘that’ car with specific modification and etc. Make your decision until ya’ feel happy and start with the execution plans.

Take cut up pictures from any magazine that have suite your ideal mind map pattern. Now, get a large sheet of paper and arrange the pictures that you have selected in any way that you like and stick them down. Some people make them sequential. Others prefer a random placement around central theme or even a tree or plant with the images hanging from the branches. Now stick the collage on a convenient wall in your house so that as you  live your normal life, you’ll walk past and notice it in your peripheral vision.

Another excellent way of setting your unconscious to accomplish things is the time line technique of putting a goal into your future line. Where you set some definite time frame of what will you gain in term of given period. This technique is quite difficult unless you already assemble solution with assist to each of your goals.

Of course, you can do both and have double the fun! I’ve done this technique my own way and right now, I’m walking through it.

So, just have a go and see what happens.