Online – Perception Within Marketing – Is It Everything?

Perception within marketing is something I would like to differentiate as honey and bee. It is something that crucial and identical to an extent that people always pursuit. Everything that said and done about marketing are thing about transparencies and being honest. That is not what I going to talk about within this entry. It more to the influence of perception in term of gaining trust within marketing agenda.

Human mind state is an engine power up by deeply complex as an organ that fuel up everything that run within our head. In case of giving away such niche impression toward people educational built up for brands and individuals marketing, “Is perception enough to make the contact?”

Perception is all about influence, but does it come in handy for many cases?

Many case study have shown that perception vary from individual point of view (there are vast individuals perception out there). Which mean not every single marketing plan can be execute to different group of viewers. That why there exist thing that we call “target or focus” market which that specific what so call as ‘product’ can be convey to specific group of people. Perception is something we set up toward achieving such goal in term of gaining attentions and attracts viewer to become valuable prospects.

It’s easy to send subtle cues to other people physically or mentally in order to get them to associate certain positive traits in their mind which referred as “the power of suggestion”. This aspect make perception easily manipulated because people are less likely to guard their perception than their beliefs. Understanding this relationship is important when considering the implications of other studies and how those implication apply to marketing effort.

The thought of making such trust on recommendation within people heart are something can’t be neglect. Such recommendation are likely entrust when it comes form friends of relative, especially ones with long-term brand experience more than any other external parties. Well, when you put it that way, it’s not such a surprise, is it?

Veteran communications specialist Shel Holtz does not think it should be shocking, either, and criticizes competing viewpoints that trust is the most important metric in marketing.

“What ever happened to the importance of building awareness?” ask Holtz at his blog.  I may have greater trust in the next cube, but where did he hear about it? And if he heard about it from a trusted friends or family member, they read about it from a source that gets broad distribution. The information has to start somewhere.

To gain trust we must blast it within something that people already entrust their credibility and point of view. A good place to start, it could be argued especially if a marketer has strong organic ranking with specific keywords. Exposure to the brand, with reinforcement along the discovery process. Send a subtle message to a viewers that will sit somewhat idly and relaxed in the perception areas.

If not there, a nice endorsement from someone respected is also a good start, just for those subtle associations people don’t take too seriously but do allow to alter their behavior just slightly, either negative or positively.

This is why branding professional are so careful about the person spreading their message. It’s not as much about perception alone, but it’s an accumulation of association and trust.

Online – AdsWord, Attracts Potential Clickers Who Always Buy.

What to expect from common clicks through the ads is always about potentials buyers, which will end up with such sales that will bring forth profits. Crucial question is always about getting sure to get rid of the tire kicker and ensuring our ads are only clicked on by potential buyers.

Ok, you’ve start out your campaign with Google AdWords with superb set of keywords in addition with sufficient capitals. The journey begin, here is the point when you realize that you ads still need touch up process. No matter how relevant your keywords are, your campaign needs to impact on potential customers, not just lame freebie seekers.

Quite depressing when thing come to this area, where most PPC (Pay Per Click) marketers fall down on. What the hack is this all about when we said about clicks percentage from ads impression. High click versus acceptable impression are worthless if they don’t convert into sales. ROI (Return Of Investment) is somewhat emphasize on a matter of fact much more worthless if they lose you money. Everything else is subordinate to tee, including how many people clicks on your ads.

There are several strategies people have told me including what I learn on my own – how to get rid of the hungry tire kickers? Taken together I’m ensure to get healthy returns on the clicks.

As kick start, put high attention into your keyword, which by on large broader keyword attracts infections of greater chances for random non-buyers clicking on your ads and it cost money losses. It can lit up spoil visitors whom search for free content or just for killing time, duh!!

Emphasizing great contrast with a very targeted or much more specific keywords for more important than keywords popularities. Well there is no comparison, the second will tend to convert at ten time the rate of the first, more general keyword – still people tend to pay the same for each keyword. I don’t know either it is because no-one track their logging of session effectively any more or they just don’t care, but in any event don’t fall apart into the traps of believing that all keywords are equally made.

If you are a merchant and have conversion tracking setup on Adwords, pay close attention to where your sales are coming from. The truth might surprise you….

Secondly, add “free” as a negative keyword to your campaign – this will cut out the blatant kind of tyre kickers before they even get a chance to click on our ads.

A third possible strategy is to put your price in the ad, possibly in the headline, but be aware that this is not the best neither the worse cause rather than that the freebie hunter will click anyway, many potential will be dissuaded from clicking. Don’t advertise it until the prospects have acknowledge or learn about your products speciality within comparison to others.

What I tend to do instead is make a subtle reference to the fact that the information does come with a price tag, using a word such as “cheap”, “low cost”, “inexpensive”, “limited offer”, “discounted price” etc. This tends to not only dissuade the hardcore freebie hunters, but will actually make borderline potential buyers curious and more willing to read the sales copy. And that can only be a good thing.

Remember, click through rate is important but only if the people who click are buying. If not, you would be better off pausing your campaigns and trying a more forgiving advertising method.

Things are meant with many possibilities, instead this 3 strategies I’ve stated above go find other superb ways for getting better grips onto your future profit rather than losses.

Info – Do You Believe In Five Minutes First Impression?

Its seem ages since I’ve update any post under this category. Well, today I’m going to talk about first impression, which many out there thought that ‘it’ the most crucial factor in life!! Is it so?

Many would say that people can know you you within 5 minutes of first impression, I’m sure lots of people out there do agree with ‘the’ quote.

The point is what are your personal ideology about this post of mine after reading it wisely, cause from there I will make an impression on who you are briefly.

Anyone dare to participate? Just reply through your comments.

There are things we can connect with this topic but I’m more concern on social relating agenda. Event when you see my blog, within just 5 minutes you might have got your own impression on ‘it’ – either bad or good. Isn’t it true?

I never belief in first impression cause sometimes what we just see are not the real thing behind the truth. People always make mistake when they rely on their first impression.

Don’t ever mistaken first instinct versus impression, cause sometimes bad things do happens by ‘it’. Like old word do tell,” DON’T JUDGE THE BOOK BY ITS COVER”.

Thing such as robbery and trickery case do occur only by using impression manipulation concept which being use by them with bad intentions. If only we can differentiate thing between true or false by learning how to fully utilize our ‘impression’ with great instinct!!

First impression can be manipulate in an interview’s but only if ‘you’ an expert in psychology or anything vice versa.

I’ve never believe in first impression cause sometimes reality are hard to believe, but why change it if you can be just yourself and people still like ‘it’. Which one does you prefer?