Online – Perception Within Marketing – Is It Everything?

Perception within marketing is something I would like to differentiate as honey and bee. It is something that crucial and identical to an extent that people always pursuit. Everything that said and done about marketing are thing about transparencies and being honest. That is not what I going to talk about within this entry. It more to the influence of perception in term of gaining trust within marketing agenda.

Human mind state is an engine power up by deeply complex as an organ that fuel up everything that run within our head. In case of giving away such niche impression toward people educational built up for brands and individuals marketing, “Is perception enough to make the contact?”

Perception is all about influence, but does it come in handy for many cases?

Many case study have shown that perception vary from individual point of view (there are vast individuals perception out there). Which mean not every single marketing plan can be execute to different group of viewers. That why there exist thing that we call “target or focus” market which that specific what so call as ‘product’ can be convey to specific group of people. Perception is something we set up toward achieving such goal in term of gaining attentions and attracts viewer to become valuable prospects.

It’s easy to send subtle cues to other people physically or mentally in order to get them to associate certain positive traits in their mind which referred as “the power of suggestion”. This aspect make perception easily manipulated because people are less likely to guard their perception than their beliefs. Understanding this relationship is important when considering the implications of other studies and how those implication apply to marketing effort.

The thought of making such trust on recommendation within people heart are something can’t be neglect. Such recommendation are likely entrust when it comes form friends of relative, especially ones with long-term brand experience more than any other external parties. Well, when you put it that way, it’s not such a surprise, is it?

Veteran communications specialist Shel Holtz does not think it should be shocking, either, and criticizes competing viewpoints that trust is the most important metric in marketing.

“What ever happened to the importance of building awareness?” ask Holtz at his blog.  I may have greater trust in the next cube, but where did he hear about it? And if he heard about it from a trusted friends or family member, they read about it from a source that gets broad distribution. The information has to start somewhere.

To gain trust we must blast it within something that people already entrust their credibility and point of view. A good place to start, it could be argued especially if a marketer has strong organic ranking with specific keywords. Exposure to the brand, with reinforcement along the discovery process. Send a subtle message to a viewers that will sit somewhat idly and relaxed in the perception areas.

If not there, a nice endorsement from someone respected is also a good start, just for those subtle associations people don’t take too seriously but do allow to alter their behavior just slightly, either negative or positively.

This is why branding professional are so careful about the person spreading their message. It’s not as much about perception alone, but it’s an accumulation of association and trust.

Finance – What do you think about online loan.

It is hard for me to pick a topic and elaborate it on myself, always need support from the net in addition of what I might have within my sleeve. What really matter is how people might accept it while reading.

Anyway, let it because today I am here with e-loan as my entry topic. Many of you might had hear this and other have never thought of such services do exist. (you can find it out there)

Basically, this kind of services targets online users as their prospects in term of several ‘online lending and finance’ services. They support online community in various circumstances toward aiming to be pioneer within online finance industries. This kind of products and services had their boom in 2006 until 2008 but due to economic crisis some have collapse and others have long been put out of the game. There is countable provider but they still mingle up within financial crisis and struggling to maintain their fortress. I really wish that they succeed the hurdle.

I really thought that fully online financial company can be achieves due to online community that getting bigger every year. What make this idea crucial is that every single day more people plan to move their business online and that not including they who might want to start a fresh business online. Normally, this business needs financial support from its experts which came from online financial firm. They have to focus more on what people on the net really need cause for me people don’t bother what kind services company or firm can provide, rather than what fit the online needs.

I just want to know what are your opinion about this issue? Can an online finance services company breach the need of ‘the’ community? Can an online loan really be a niche for the ‘community’?