Every logo designer must learn something or criteria when creating one. Logo is something so important to reach out viewer or fans. Especially when that logo representing a body of such existence – personal, company and many others. A step by step approach on how to design good logo for different existence is a good way to avoid making some or more embarrassing logo design mishaps that commonly occur nowadays.
Lets share key term that would describe the characteristics of a decent logo. Single-word aspects are much easier to understand than something complicated or through explanation on creating a logo design. There are few simple basic steps that we should incorporate into logo design.
Genuine Originality. Decent logo must be original, always keep in mind that we don’t want our design to be associated with any others companies or products out there – especially one that have copy right. Do research well and make sure there are no unnecessary or risky short cuts when making things – even small things as colour and font can be considered as unoriginal. Remaining clean and unique, original!
Simple. Complex design is not always impressive – often, it creates confusion and frustration when people can’t understand what the meaning behind the design. More over motives as we intend people to understand. Simple yet unique design catch people interest more than something full pack with complex mix up. It’s easier to remember something simple.
Evergreen. This is something any design must have – evergreen aspect. Such masterpiece goes well with a logo which simply put, when a logo survive through many years and still have the same impact/reaction on people – it can be considered evergreen. Such design will allure people to like it generation to come – epic timeless.
Universality. Such universal soldier type of criteria – nuh…. just kidding. Along with evergreen aspect, universality is one of the crucial part of designing a logo. It an aspect which most appreciate and remembered by people – easy to recognize and understand. Such design that affect people, regardless their gender, affiliation, religion, nation and many more.
This 4 simple aspects/criteria are the success key of a good and decently effective logo design among many out there which I think people must know. Before taking any consideration on sending your design into printing, do make this test check. Hopefully, you can be sure that the logo will not be such liability toward your image, rather being most suitable and promising asset.