Technology is making traditional (outbound) marketing such as cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.
Come Inbound Marketing
This one I got from HubSpot which mention in their research – Inbound Marketing is marketing focused on attracting highly qualified customers to your business like a magnet instead of interrupting them with various forms of outbound marketing.
In a recent study HubSpot found that Inbound marketing focused businesses have a 61% lower cost per lead than businesses focused on outbound marketing.
They have put up a niche full throttle research and compile it into great package. Download the Inbound Marketing Kit to learn how to get lower to cost per lead and get ROI:
- Report: State of Inbound Marketing
- Video: Rethinking Marketing: Inbound Marketing to Grow Your Business
- Video: Combine SEO, Blogging, Social Media for Marketing Results
- Video: PR in a Social Media World
- Video: Marketing in a Recession
- eBook: Get found online in the search engines, blogs, and social media
Download the Kit (from HubSpot)
p/s: Internet marketing have overcome standard method in many ways. Either efficiencies or costs. A must grab free handout.
I read many articles relating this topic, which also comes in with many feedback from the user. Such addictive manners are well known for every single person alive (if they are one of permanent online resident).
From my point of view, lots of the online resident are self-employ and have their own timetable in term of organizing every single activities. They don’t concern about boss or employer interest.
I’m here to talk about people whom working for ‘someone’ at office cubicle but in the same time spending their time making an effort within Social Networks. It is hard to comment cause I’m one of them (I never had any Internet access at the office anyway!!). How about they who does?
This crucial matter is under vast cover up everywhere globally. Incident where people get caught up during ‘session’, exposing things that confidential; and many more. This should not be happening cause when we said about Social network is all about individual, unless the ‘account’ are set up for company or corporate marketing purposes.
It is about a concept of Social Network being use as good tool rather than recklessly abandoning it flawless toward misbehave actions. Things that can be said and done are full list of possibilities when we point out toward the benefits of Social Networks services. Companies should know what is the pro and cons aspects before allowing their fellow workers deals up with the issue.
‘They’ should consult professional advices before making leap step toward Social Network cold-fusion integration within their company policies. One things that I do know – Social Networks restrictions is a must for company with no ideas of what after effect can it bring upon their precious benchmarks and branding.
Social Network are meant for they who know their goal and target, which in the same time acknowledge the disastrous effects of mishandle. Only allow Social Networks within the company if you eager to bear with the effect, either if it good or bad.
What a nice idea of merging online and offline into one automation process which in the future creates something that might bust every single franchise and retailing business into something phenomenon. I recommend for all of you to read it especially if ya’ concern things that relates with Twitter.
This articles which written by Jim Bruene gain my interest, with the approach BakerTweet and TwitPay collaboration. This is just an example that people discovers within the vast Twitter-NET. This is a tiny picture of a larger possibilities infamous micro-blogging becoming major affection toward social network which one day might become – prospects network.
Every possibility in this world are meant to be found as long we change our mind perception. I might state that Twitter will make major attraction for advance customization of prospects fusion toward bright future on new globalization – and hey, what great about this. The services are free.
p/s: Twitter will be famous (which already does) toward prospects building for many sector. It just that I wish for full integrity attitude or approach from individual or corporate agencies if ‘they’ yearn to dive into Twitter Universe.